Home Credit Asia

          Home Credit is a multinational provider of consumer finance to qualified mass market customers. Its vast presence across each market where it operates consists primarily of its ‘loan outlets’ in different retail shops complemented with its own branches in selected markets and supported by close cooperation with various local payment channels including post offices.

Home Credit Asia as a ‘marketing umbrella label’ stands for all consumer finance businesses using the Home Credit brand and the Home Credit specific business model in Asia whose principal beneficiary is PPF Group N.V. (www.ppf.eu), the leading investment and financial group in Central and Eastern Europe.  The home Credit brand serves the mass population in three different Asian markets - China (since 2007), Vietnam (since 2008) and India (since 2012), and is developing a new business in Indonesia. Our 2,825 employees in Asia have already served a total number of 1.34 million customers, out of which 940 thousand took a loan in China (as of 30 June 2011).

‘Home Credit Asia N.V.’, as a legal entity is the principal holding company founded in 2006 and is domiciled in the Netherlands consolidating operations in all Asian markets excluding Vietnam and selected Chinese operations (company of Home Credit Consumer Finance (China) Co., Ltd.).

What we do

        Our core business is to provide consumer finance lending to qualified mass market (retail) customers, often first-time borrowers. In Asia we offer in-store financing, i.e. non-collateralized, non-cash loans primarily to customers seeking purchases of durable goods; we provide this service directly in the shops (“point-of-sales loans”). We finance the purchase of almost all consumer durables, such as home appliances, electronic goods etc. In selected markets we also provide cash loans to existing customers who have already established a good track record with us.

Qualified mass-market customers are defined as a segment of the population with regular disposable income, which is not deemed typical of the target segment for traditional retail banks.

Business model

         Home Credit’s distinctive business model has a three-fold strategy: firstly to acquire customers through POS loans; secondly to cross-sell to existing customers by providing cash loans (and also credit cards in selected markets) using its extensive multi-channel network: loan outlets in shops, branches in selected markets, mail, internet and phone; and finally to cross-sell both lending and deposit products to cater to the full consumer finance life-cycle and optimise profitability (progress into car loans, credit cards, retail deposits, insurance, etc.). The overall focus is on facilitating strong cross-selling opportunities and enhancing customer relationships to increase retention rates.

For a more detailed explanation of our products and services, please refer to the Products section of the website.